King Crab Store: 6 Design Directions

Click any design to open the full page (each one scrolls, works on phone and desktop). Every version uses the same real numbers: $85 per pound, 2 / 5 / 10 lb boxes, LA pickup, SoCal delivery, weekly NorCal delivery. Photo blocks are placeholders until the crab shoot photos come in.

Brand names shown are working placeholders. Final name and domain are an open decision.

Direction 01

Deep Sea Premium

Working name: Pacific King Crab Co.

Luxury seafood house. Deep navy, ice blue, gold. Feels like buying wagyu: calm, premium, confident. Best if we want top-of-market positioning at $85/lb.

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Direction 02

Dock Direct

Working name: The Crab Wholesaler

Rugged fish-market energy built around Hiiro's real story: 10,000 lbs a week wholesale, now direct to you. Honest, blue collar, value-first. Strongest story angle.

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Direction 03

Fresh Market

Working name: Catch Club

Clean modern DTC (meal-kit brand feel). White, coral, rounded cards, sticky mobile buy bar. The most conversion-standard layout, translates 1:1 to a Shopify theme.

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Direction 04

Kani House

Working name: Kani House

Japanese heritage: indigo, washi, vermilion, omakase-menu restraint. Leans on Hiiro's chef credibility and links the brand family together. Most distinctive.

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Direction 05

Price Killer

Working name: Crab Direct

The comparison IS the hero: them $100-128/lb, Costco 50 lb minimum, us $85/lb any box. Loud, deal-forward, built for cold Facebook and Reddit traffic.

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Direction 06

Coastal Luxe

Working name: Golden Claw

Editorial luxury with a gifting angle: celebrations, holidays, client gifts. Frames the 5 and 10 lb boxes as centerpieces. Highest perceived value per box.

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How to review: open each design, scroll it on your phone too, then reply with the number you like plus anything to change (colors, tone, sections). We can also mix pieces (example: layout from 03 with the story from 02). Once a direction is picked we build it on Shopify with the real photos, real checkout, pickup scheduling, and delivery zones. Nothing here is live and no orders can be placed from these pages.